“Because you’re worth it.” With this world-recognized slogan, and from the beginning, lorealparlsusa has encouraged women to live their best lives according to their own rules and desires.

Committed to quality, to scientific excellence and to permanent innovation, we are proud to be the world’s leading cosmetics brand that makes the best of beauty available to all. With lorealparlsusa , beauty is synonymous with luxury and accessibility, for fans everywhere to make their own.
Beauty to inspire
Beyond cosmetics, lorealparlsusa creates a world of beauty to inspire every woman everywhere. In dialogue from the streets to its runways, myriad interpretations of beauty and femininity are reinvented every day.

Leading the way in inclusivity, we makes product for people of all origins. From the creative minds and skilled hands of global makeup director Val Garland and hair director Stéphane Lancien, lorealparlsusa brings the future of beauty into women’s daily lives.

Beauty excellence
With more than 40 years of pioneering scientific research heritage, lorealparlsusa is proud to offer a stringent selection of the most advanced beauty care with proven efficacy and safety to its consumers.

We have not tested any of our products or ingredients on animals since 1989, 14 years before required by regulations. This commitment to developing alternative safety tests has become an integral part of the scientific expertise of the lorealparlsusa Laboratories ever since.

Beauty to empower
Five words: “Because I’m worth it,” and lorealparlsusa helped to change the worldview of beauty for good. When actress Joanne Dusseau first uttered the now-iconic phrase in the early 70s, it was the first time an advertisement campaign claimed beauty for oneself, not for men.

The tagline became a rallying call that voiced the shifting place of women in society.

Today the brand continues supporting women on the journey to self-worth. To be a lorealparlsusa spokesperson is to stand for the power of taking ownership of your identity. Each ambassador is a role models for the strength of women, and an inspiration to fulfil our talents every day.

The cause we stand for
Committed to accompanying women on the road to self-worth, lorealparlsusa wants to play a bigger role in society. Among the most important issues facing women and girls today, sexual harassment* is the number one concern worldwide and stands in complete opposition with women’s empowerment.

By launching our international program “STAND UP”, in partnership with the NGO HOLLABACK!, we call on women and men to intervene when witnessing or experiencing situations of sexual harassment in public places. We at lorealparlsusa are committed to creating a better world for women.

*Ipsos – International survey on sexual harassment in public spaces – lorealparlsusa – April 2019.