Feria Midnight Bold Multi-Faceted Permanent Hair Color

Take dark hair to the next level with L’Oreal Feria Midnight Bolds. Get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights delivers intensified, brilliant results. Feria’s prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won’t wreck or ravage hair.